International expansion is an expected ambition for progressive websites. The online nature of this global reach means that the uncertainties, legal dangers, and cultural hazards are minimized. The world is at your fingertips, and the costs in reaching it successfully are…
SiteGround WordPress Hosting Review
December 11, 2019
SiteGround is one of the younger hosting behemoths to lead the marketplace today. They got their start back in 2007 with just one employee – which just goes to show how fast they have grown.
On their official WordPress hosting page, they say that their services are…
4 Essential Lessons for Travel Marketing on Instagram
November 15, 2019
The travel industry is growing fast, and it is one of the largest and most competitive in the world. Modern customers are more likely to spend money on traveling, and 34% of millennials plan to spend more than $5,000 on upcoming vacations, according to Business Insider.
To…
Boost Your Facebook Video Views with These 6 Tactics
November 14, 2019
Wisely, you’ve taken the dive into video marketing. Whether you’re using video to create educational content or product-focused advertisements, you’ve made the right decision. It is, after all, the year 2020; any digital marketing strategy that lacks video is…
Your key to link profile diversity
November 13, 2019
Anchor text variation is one of the best ways to tell Google what a specific web page is about. It is used to help readers find more information about a topic and also factors into ranking your web pages. While it is a great tool, it can be the downfall of your SEO efforts…
Get ready because SEO trends will undergo revolutionary changes in 2020. Make sure you are on the side that embraces this revolution, rather than the one that resists it.
Google has achieved “Quantum Supremacy”, this means that they have built a quantum computer capable…
At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company)
November 3, 2019
A shock to most non-SEO teams at large corporations is that they are the ones impacting SEO every day. They are even more surprised to learn that most SEO teams spend very little time “doing” SEO (because they can’t) and most of their time advising SEO. That’s what…
The 11 Landing Page Best Practices to Swear By
October 1, 2019
If you’re in marketing, you’re no stranger to landing pages. We’ve all clicked through an interesting ad looking for more information and abandoned the landing page because it was too confusing or didn’t hold enough information. And if we’re paying attention, we…
What Is gclid? In a nutshell, gclid is a URL request parameter
September 29, 2019
Ever wonder how Google gathers information about your online ads and sends it to Google Analytics? If so, then you’ll need to learn about gclid.
In a nutshell, gclid is a URL request parameter that Google uses to track your ads. It’s part of auto-tagging.
There’s quite…
Using the Apriori algorithm and BERT embeddings to visualize change in search console rankings
September 25, 2019
One of the biggest challenges an SEO faces is one of focus. We live in a world of data with disparate tools that do various things well, and others, not so well. We have data coming out of our eyeballs, but how to refine large data to something meaningful. In this post, I…
