The 11 Landing Page Best Practices to Swear By
January 25, 2021
If you’re in marketing, you’re no stranger to landing pages. We’ve all clicked through an interesting ad looking for more information and abandoned the landing page because it was too confusing or didn’t hold enough information. And if we’re paying attention, we…
6 Strategies for Click-Worthy Instagram Carousel Ads
December 7, 2020
Now that we’ve entered a new decade, it is hard to imagine a time pre-Instagram. And with over 1 billion users, it is pretty clear that Instagram plans to stay.
I would spend time introducing this post with more stats about Instagram usage for business—but I believe all…
Using the Apriori algorithm and BERT embeddings to visualize change in search console rankings
December 2, 2020
One of the biggest challenges an SEO faces is one of focus. We live in a world of data with disparate tools that do various things well, and others, not so well. We have data coming out of our eyeballs, but how to refine large data to something meaningful. In this post, I…
At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company)
November 30, 2020
A shock to most non-SEO teams at large corporations is that they are the ones impacting SEO every day. They are even more surprised to learn that most SEO teams spend very little time “doing” SEO (because they can’t) and most of their time advising SEO. That’s what…
SiteGround WordPress Hosting Review
August 25, 2020
SiteGround is one of the younger hosting behemoths to lead the marketplace today. They got their start back in 2007 with just one employee – which just goes to show how fast they have grown.
On their official WordPress hosting page, they say that their services are…
Between 2010-2015 the SEO industry went from being seen as a shady backroom box of tricks to a leading and essential marketing channel, driven by data, trends and user behavior statistics.
With ongoing changes Google kept SEO agencies, freelancers and internal teams on their…
10 Tips for improved guest blogging
August 1, 2020
As link building becomes a more cautionary practice it’s necessary to get a clear idea of how to acquire the best links for your website, in light of this guest blogging in 2020 can be a good method.
Although Google has openly placed more scrutiny on guest blogging…
Pearl is a multipurpose business WordPress theme with a variety of different niche-focused demos. Each demo not only features a different design style, but also different functionality and modules that are specific to each niche.
What’s more, the pre-built demos actually…
Google Analytics glitch in an ad-filled internet
May 20, 2020
Ad blockers are a constant of the internet, but what does that mean for us? After comparing two different sources for one KPI, I noticed a significant difference. This piece covers the observations made about the Google Analytics glitch.
A strange disparity
Whilst…
The travel industry is growing fast, and it is one of the largest and most competitive in the world. Modern customers are more likely to spend money on traveling, and 34% of millennials plan to spend more than $5,000 on upcoming vacations, according to Business Insider.
To…
