4 Essential Lessons for Travel Marketing on Instagram
April 18, 2020
The travel industry is growing fast, and it is one of the largest and most competitive in the world. Modern customers are more likely to spend money on traveling, and 34% of millennials plan to spend more than $5,000 on upcoming vacations, according to Business Insider.
To…
Using the Apriori algorithm and BERT embeddings to visualize change in search console rankings
April 7, 2020
One of the biggest challenges an SEO faces is one of focus. We live in a world of data with disparate tools that do various things well, and others, not so well. We have data coming out of our eyeballs, but how to refine large data to something meaningful. In this post, I…
What Is gclid? In a nutshell, gclid is a URL request parameter
January 13, 2020
Ever wonder how Google gathers information about your online ads and sends it to Google Analytics? If so, then you’ll need to learn about gclid.
In a nutshell, gclid is a URL request parameter that Google uses to track your ads. It’s part of auto-tagging.
There’s quite…
