What is Rollback at Walmart? (It is Not Clearance)

Walmart is America’s most loved department store, and for good reasons. Walmart’s popularity has been fueled by its low prices, availability of products, and quick service. Walmart is not slowing down in spite of the advent of online shopping.

This is due to the well-known Walmart rollback. Rollback is one of the most effective marketing tools. Walmart Rollback allows Walmart to sell more products and move merchandise even in slow times.

You can find the rollbacks on various items at each Walmart store. The rollbacks are usually limited in order to highlight the item’s price. What is Walmart Rollback?

What does a Walmart rollback mean?

Walmart rollback refers to the price of an item being rolled back to its old prices. This sounds appealing because the rollback price will be lower than the regular price. Walmart rollback is a marketing strategy that lowers the price of an item in order to increase sales. Walmart will stock the item, but it is only temporary. Clearance is permanent and has limited stock.

Sales are usually based on percentages. Rollback products are not listed at a price point and are marked with current prices.

Walmart’s Rollback products are also available online. These items are marked Rollback and can also be found at the current price.

Walmart rolling back can be win-win for everyone:

  • Walmart Helps Vendors Win: Walmart helps vendors get rid of overstocked products by encouraging Rollback prices to attract customers.
  • Customers win: Customers can score a discount on the items they desire. Rollback prices can be even lower than Walmart’s “everyday low price”.
  • Walmart Wins: Walmart will be able to sell more products and win more customers faster, which results in more revenue.

Rollback usually lasts for between 1-2 weeks and can be extended up to 90 days. The price of the rollback item will usually rise to its full price if it slowly starts to sell. Rollback could be caused by:

  • Items that are too expensive: Products do not compete on the market.
  • Items in overstock: The item sells extremely slowly than expected
  • Older items: A newer version is coming soon

Walmart will decide that the rollback item is no longer in demand and will reduce the price and make it a clearance sale.

Walmart Rollback vs Clearance

Walmart Rollback

  • Temporary price drop
  • Walmart will stock up
  • Shelf tag is available in white, red or orange

Walmart Clearance

  • Inventory is limited
  • Walmart won’t restock
  • Yellow sticker

Clearance sales are intended to get rid of all stock. This happens when a replacement item is being planned. This could be an upgrade or an item from a different brand.

Let’s take the paper towel example. If Walmart acquires a new brand of paper towels to sell on its shelves, and the contract for the old product is terminated, they will lower the price to get rid of the item. This is called a clearance sale.

Here’s an example of how Walmart rolls back electronics and groceries:

Rollbacks do not refer to clearance sales. The intention is to keep the item in stock. The rollback is intended to encourage impulse buying for the item. A rollback sale usually has plenty of items in stock at the shop or distribution center. Once the inventory is gone, the distributor quickly replenishes the item.

If the item is out of stock, it is possible for the rollback to end. In most cases, however, the rollback ends once the purchase impulse period has expired.

Rollbacks should not be confused for a new sale item, even though they are the same in terms of price reduction. To attract more customers, many new items will be offered at a lower price. This is also what a rollback is for items that have been around for a long time.

What items qualify for Walmart Rollback

Walmart Rollback can be applied to any item that has been sold by Walmart for more than a year. An item that is susceptible to impulse buying. You might also find an out-of-season item or an item not selling as quickly as Walmart would prefer.

The rollback can be used to move products off shelves, from common household items like paper towels to more expensive electronics like television sets. Although Walmart does lose money on the rollback, they sell more products than if the price was the same.

The Walmart management may decide to roll back an item or make a different decision. A rollback usually lasts between four and ten weeks. This can vary depending on many factors, which is mostly focused on the item’s availability.

The rollback can end if the item sells quickly. The rollback will end at the pre-determined time if it does not sell quickly. The rollback’s purpose is to induce impulse purchases, so the time it lasts is very limited. Because most people who would have bought the item at a lower price after a time are over, the rollback ends.

Walmart allows you to return rollback items

You can return rollback products. Walmart’s return policy states that you can return normal purchases, rollback and clearance items without receipts, as long as they are within the 90-day period.

Rollback items are still in stock so you can return them just like any other item in the store. You will also get your purchase price back.

You cannot return more than the purchase price. You cannot return the item after the rollback is complete and receive the full purchase price. The lower amount you paid will be your final price.


Walmart rollbacks have been a highly successful marketing strategy. Walmart will continue to rollbacks for many years. The rollback has been very effective and will be used for other items depending on the impulse buy potential.

Walmart’s rollback on Walmart is effective because Walmart is a department store that sells many types of merchandise. A person shopping for groceries may be eligible for a rollback for an automotive item such as oil or radiator fluid.

Walmart’s rollback is a constant marketing tool for their stores. It is so effective at selling products, especially out of season items, that you can expect it will continue to be a staple of marketing for Walmart.

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